1Soften The Hardened Layer
Rough heels can feel thick, dry, and rigid. 30% urea helps soften that hardened-feeling surface.
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100% Waterless Urea Stick For Dry, Rough, Cracked Heels
Sovell Urea Max uses 30% urea to help soften hardened skin, without turning foot care into another cream-and-scrub routine.
Watch how simple it is
Swipe onto clean, dry rough areas. Put on cotton socks.
The Routine Is Simple. Here's Why It Works.
Urea Max is built to soften the rough layer, then make the habit easy to repeat.
1
2Swipe Where It Feels Rough
Glide the stick over the dry spot instead of spreading cream across the whole foot.
3Put On Cotton Socks
After applying at night, cotton socks help keep the formula where you put it.
4Stay Consistent
As the rough surface softens, heels can start feeling less scratchy and look more presentable.
Sovell Urea Max vs. Other Urea Products
Tubs & Jars Leave Your Hands Greasy
The problem
You scoop thick cream with your fingers, rub it into your heels, then your hands feel coated. You wash them, dry them, and still feel that slick layer. So you wash again. That extra cleanup is why the routine gets skipped.
Urea Max fix
Urea Max is a swipe-on stick. Apply it directly to rough heel skin without rubbing cream in with your fingers.
Water-Based Creams Dilute The Urea
The problem
A water-based cream has to mix urea into a lotion base. That means the urea is diluted before it ever touches your heel, then spread thinly across your foot with the rest of the cream.
Urea Max fix
Urea Max is 100% waterless. No added water diluting the formula — just concentrated 30% urea in a solid stick you apply directly to rough, dry spots.
10–20% Urea Is Too Weak For Stubborn Heels
The problem
Lower-strength urea creams can be fine for normal dryness. But stubborn heels are different — thick, hard, flaky, sandpaper-like skin usually needs more than a light urea moisturizer.
Urea Max fix
Urea Max uses an optimized 30% urea formula made for dry, rough, thickened-feeling skin.
40–60% Urea Can Be Way Too Aggressive
The problem
Very high-percentage urea has a purpose. But for everyday heel care, it can feel intense fast — especially on dry, sensitive, cracked-looking areas. If your heels feel stingy or too tender in shoes the next day, you are not going to keep using it.
Urea Max fix
Urea Max uses a balanced 30% urea formula designed for consistent rough-skin care without making the routine feel extreme.
Files, Stones & Peels Take Too Much Time
The problem
Warm the skin. Scrub. File. Rinse. Clean the flakes. Try not to overdo it. So many steps just to repeat it when the roughness comes back.
Urea Max fix
Urea Max turns rough-heel care into a short routine: apply to clean, dry rough areas and cover with cotton socks for overnight use.
Here’s How People Feel About Sovell
“I kept buying thicker creams. Same rough heels every morning.”
My heels had been dry and rough for years. I’d put on cream, sleep in socks, all of that, and it would feel better for the night.
Then the next morning, especially after a shower, the white flaky edges were back. It was like I was starting over every single time.
Sovell is just easier for me. I keep it next to the bed, swipe it on, socks over it, done. I had to keep using it, but my heels feel less scratchy now and look a lot better in sandals.
Photo shared with her nightly foot-care routine
“I actually use this because it doesn’t make a mess.”
I’m on my feet most of the day, and by the time I got home my heels always felt dry and scratchy. I knew I should be doing something about it, but I hated greasy foot cream.
The jars were the worst. I’d use them for two nights, get annoyed with the mess, and then forget about it for a week.
This stick is much easier. I use it before bed and put socks on after. The rough spots don’t feel as hard now, and I’m not getting cream all over my hands or sheets.
Photo shared from her after-work routine
“I bought it because I needed to stop ignoring my feet.”
I’m not a foot-care guy. But I wear work boots all day, I’m not getting younger, and my heels were getting thick, dry, and cracked-looking.
At some point you realize ignoring your feet is not smart. I didn’t want a tub of cream or some long routine. I just wanted something simple I would actually use.
This takes maybe 20 seconds before socks. It’s not some miracle thing, but it helped me stay on top of the rough skin. My heels don’t feel as hard, and they don’t catch on socks as much.
Photo shared with his basic foot-care routine
Urea MAX. 100% Waterless. Results in Days.
Your Sovell Urea MAX order is saved for the next:
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One Urea MAX stick
Start with one stick and see how easily the swipe-on routine fits into your nightly foot care.
$34.99
Total: $34.99
Buy 2, Get 1 FREE
Get 3 sticks total so you can stay consistent without reordering right away.
$24.99 each
Total: $74.97
Buy 3, Get 3 FREE
Get 6 sticks total — the best value for stocking up, sharing, or keeping the routine going.
$19.99 each
Total: $119.94
Frequently asked questions
Will it sting or irritate my skin?
Urea works by softening the hardened layer on your heels, and at the high concentrations needed to do that job, it can sting on cracked or sensitive skin. That's why Sovell is buffered with olive oil, jojoba, shea butter, and aloe vera — strong enough to break down thick callused skin, gentle enough to use every night without the burn. A small patch test on your inner wrist before your first full application is still a good idea. Don't apply to open wounds, broken skin, or freshly shaved areas.
Can I use this if I have diabetes?
High-urea formulas are commonly used by people managing diabetic dry skin, but diabetes affects how your feet heal and sense pressure, so it's worth talking to your doctor or podiatrist before starting any new foot care product. If you have active wounds, ulcers, or diagnosed neuropathy, check with your healthcare provider first.
How is this different from regular foot cream?
Two things. First, the formula is 100% waterless. Most foot creams are mostly water, which dilutes the actives and evaporates off the top of your skin within minutes. Sovell is a solid stick of actives, with nothing diluting them. Second, the urea is buffered with olive oil, jojoba, shea butter, and aloe vera — so it's strong enough to actually break down hardened skin without the sting that comes with raw high-concentration urea.
Where else can I use it besides my feet?
Anywhere the skin gets thick, rough, or dry. Elbows, knees, hands, cuticles, and callused spots from guitar playing, gym work, or manual labor. Avoid the face, genitals, and any broken or irritated skin.
When will I see results?
Most people notice visibly softer skin within 3 to 5 days of daily use. Cracks and thicker callus buildup usually take 7 to 10 days to soften noticeably, and 2 to 3 weeks for deeper cracks to fully close up. For best results, apply before bed and wear cotton socks overnight so the formula stays in contact with the skin.
What if it doesn't work for me?
Contact our support team and we'll make it right. No quibbling, no gotchas.
What conditions does it help with?
Sovell Urea Max is designed for dry, rough, thickened-feeling skin on the feet, elbows, knees, hands, and other dry areas.
The 30% urea formula helps hydrate and soften hardened surface buildup, so rough skin can feel smoother, less rigid, and more comfortable to the touch. Its 100% waterless stick format makes application clean and targeted — no greasy jars, no scooping, no messy fingers.
Sovell Urea Max is a cosmetic skin-care product for dry, rough skin. It is not a treatment for medical skin conditions. If you are managing a diagnosed condition, diabetes, neuropathy, wounds, ulcers, eczema, psoriasis, fungal infection, or any ongoing skin concern, talk to a healthcare professional before use.
Does it sting or burn?
Some people feel a very mild tingling on the first few uses, especially if their heels are deeply cracked. This usually fades within a minute or two and goes away entirely after a few days as the skin softens. If you feel actual burning or sharp stinging, wash it off and stop using it.
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